Leigh Ernst Friestedt

Equity IX - SportsOgram logo is red and blue © Equity IX - SportsOgram - Leigh Ernst Friestedt

Digital Media Sports

Leigh Ernst Friestedt - CEO Equity IX and SportsOgram - head shot with smile, pearl necklace and white t-shirt
Leigh Ernst Friestedt - CEO Equity IX - SportsOgram - taking a picture on a boat with a camera, red life jacket and hat on backwards
Leigh Ernst Friestedt skiing at Jackson Hole, WY 2018 in blue outfit with white helmet © Equity IX - SportsOgram

Leigh Ernst Friestedt is the Founder and CEO of Equity IX – SportsOgram – Digital Media Sports.  Equity IX, LLC specializes in women’s sports – analyzing key issues in sports and education.  SportsOgram features an extensive digital media library in action sports.

Prior to forming Equity IX, Leigh was a Mergers & Acquisitions investment banker on Wall Street at Lazard, GE Capital, DLJ and Bowles Hollowell Connor.  Leigh has over twelve years of M&A experience advising major companies across all sectors with a specialty in media.

Matt Friestedt snowboarding in Jackson Hole with the tram coming over the ski slop © Equity IX - SportsOgram - Leigh Ernst Friestedt

Sports Articles

Leigh has photographed, filmed and authored articles covering the top lacrosse events: NCAA Final Four, ACC, Ivy League, Big Ten and Big East Championships. Additional action sports that Leigh covers include: sailing, tennis, surfing, snowboarding, skiing and wildlife in Jackson Hole, WY.

BC's Destiny - 2021 National Champions
Final Four - DI Women's Lacrosse
IN SEASON - DI Women's Lacrosse
Game Over - An Early End to a Great Season
My Page
National Champions - Maryland Women's Lacrosse
Top Freshmen
We Are JMU

Early Recruiting

Leigh helped the NCAA and Intercollegiate Women’s Lacrosse Coaches Association (“IWLCA”) pass landmark early recruiting legislation in lacrosse.  Leigh’s article, Early Recruit: The Role of Sports in Education, analyzed key issues with early recruiting and documented female student-athletes featured in a film to lobby the NCAA.  


Leigh received a law degree from Vanderbilt University and served on the Board of Advisors.  Leigh is a graduate of Brown University where she played lacrosse earning First Team All-New England and Academic All-Ivy honors.  A graduate of Holton-Arms School, Leigh served on the Board of Trustees and was inducted into the Athletic Hall of Fame as a four-sport athlete.