Leigh Ernst Friestedt

Digital Media Sports

Leigh Ernst Friestedt - CEO & Founder Equity IX - SportsOgram - taking a picture on a boat with a camera, red life jacket and hat on backwards with ocean in background
Leigh Ernst Friestedt - CEO and Founder of Equity IX and SportsOgram - head shot with smile, pearl necklace and white t-shirt
Leigh Ernst Friestedt skiing at Jackson Hole, WY 2018 in blue and white outfit with white helmet and Salomon skis © Equity IX - SportsOgram

Title IX in Action

Leigh Ernst Friestedt is the Founder and CEO of Equity IX – SportsOgram – Digital Media Sports.  Equity IX, LLC specializes in women’s sports – analyzing key issues in sports and education.  SportsOgram features an extensive digital media library in action sports.

Prior to forming Equity IX, Leigh was a Mergers & Acquisitions investment banker on Wall Street at Lazard, GE Capital, DLJ and Bowles Hollowell Connor.  Leigh has over twelve years of M&A experience advising major companies across all sectors with a specialty in media.

Sports Articles

Leigh has photographed, filmed and authored articles covering the top lacrosse events: NCAA Final Four, ACC, Ivy League, Big Ten and Big East Championships. Additional action sports that Leigh covers include: sailing, tennis, surfing, snowboarding, skiing and wildlife in Jackson Hole, WY.

BC's Destiny - 2021 National Champions
Final Four - DI Women's Lacrosse
IN SEASON - DI Women's Lacrosse
Game Over - An Early End to a Great Season
My Page
National Champions - Maryland Women's Lacrosse
Top Freshmen
We Are JMU

Early Recruiting

Leigh helped the NCAA and Intercollegiate Women’s Lacrosse Coaches Association (“IWLCA”) pass landmark early recruiting legislation in lacrosse.  Leigh’s article, Early Recruit: The Role of Sports in Education, analyzed key issues with early recruiting and documented female student-athletes featured in a film to lobby the NCAA.  

Early Recruit-2014 Girls Club Lacrosse - Yellow Jackets #17 cradles the ball left handed in the midfield with a red white and blue American bandana, goggles and black mouthguard sticking out of her mouth at Lax4Cure © Equity IX - SportsOgram - Leigh Ernst Friestedt


Leigh received a law degree from Vanderbilt University and served on the Board of Advisors.  Leigh is a graduate of Brown University where she played lacrosse earning First Team All-New England and Academic All-Ivy honors.  

A graduate of Holton-Arms School, Leigh served on the Board of Trustees and was inducted into the Athletic Hall of Fame as a four-sport athlete and nationally-ranked tennis player.

Leigh Ernst Friestedt photographing with an oversized Cannon sports lens wearing baseball hat backwards and NCAA Championship band on her left arm at 2019 NCAA Women's Lacrosse Championship
Leigh Ernst Friestedt wake surfing in the Hamptons with a blue surfboard and red surf guard and life jacket - smiling and two fingers raised and ocean in background © Equity IX - SportsOgram