Leigh Ernst Friestedt
Digital Media Sports
Leigh Ernst Friestedt is the Founder and CEO of Equity IX – SportsOgram – Digital Media Sports. Equity IX, LLC specializes in women’s sports – analyzing key issues in sports and education. SportsOgram features action sports: lacrosse, sailing, tennis, running, snowboarding and surfing.
Prior to forming Equity IX, Leigh was a Mergers & Acquisitions investment banker on Wall Street at Lazard, GE Capital, DLJ and Bowles Hollowell Connor. Leigh has over twelve years of M&A experience advising major companies across all sectors with a specialty in media. Leigh received a law degree from Vanderbilt University and served on the Board of Advisors. Leigh is a graduate of Brown University where she played lacrosse earning First Team All-New England and Academic All-Ivy honors. A graduate of Holton-Arms School, Leigh served on the Board of Trustees and was inducted into the Athletic Hall of Fame as a four-sport athlete.
Leigh helped the NCAA and Intercollegiate Women’s Lacrosse Coaches Association (“IWLCA”) pass landmark early recruiting legislation in lacrosse. Leigh’s article, Early Recruit: The Role of Sports in Education, analyzed key issues with early recruiting and documented female student-athletes featured in a film to lobby the NCAA.
Leigh has photographed, filmed and authored articles covering the top lacrosse events: NCAA Final Four, ACC, Ivy League, Big Ten and Big East Championships. Additional action sports that Leigh covers include: sailing, tennis, surfing, snowboarding, skiing and wildlife in Jackson Hole, WY.