Leigh Ernst Friestedt

Equity IX - SportsOgram logo is red and blue © Equity IX - SportsOgram - Leigh Ernst Friestedt

Digital Media Sports

Leigh Ernst Friestedt - CEO Equity IX - SportsOgram - taking a picture on a boat with a camera, red life jacket and hat on backwards
Leigh Ernst Friestedt - CEO Equity IX and SportsOgram - head shot with smile, pearl necklace and white t-shirt

Leigh Ernst Friestedt is the Founder and CEO of Equity IX – SportsOgram – Digital Media Sports. Equity IX, LLC specializes in women’s sports – analyzing key issues in sports and education.  SportsOgram features action sports: lacrosse, sailing, tennis, running, snowboarding and surfing. 

Matt snowboarding in Jackson Hole with the tram coming over the ski slop © Equity IX - SportsOgram - Leigh Ernst Friestedt
Leigh Ernst Friestedt skiing at Jackson Hole, WY 2018 in blue outfit with white helmet © Equity IX - SportsOgram

Prior to forming Equity IX, Leigh was a Mergers & Acquisitions investment banker on Wall Street at Lazard, GE Capital, DLJ and Bowles Hollowell Connor.  Leigh has over twelve years of M&A experience advising major companies across all sectors with a specialty in media.  Leigh received a law degree from Vanderbilt University and served on the Board of Advisors.  Leigh is a graduate of Brown University where she played lacrosse earning First Team All-New England and Academic All-Ivy honors.  A graduate of Holton-Arms School, Leigh served on the Board of Trustees and was inducted into the Athletic Hall of Fame as a four-sport athlete.   

Leigh helped the NCAA and Intercollegiate Women’s Lacrosse Coaches Association (“IWLCA”) pass landmark early recruiting legislation in lacrosse.  Leigh’s article, Early Recruit: The Role of Sports in Education, analyzed key issues with early recruiting and documented female student-athletes featured in a film to lobby the NCAA.  

Leigh has photographed, filmed and authored articles covering the top lacrosse events: NCAA Final Four, ACC, Ivy League, Big Ten and Big East Championships.  Additional action sports that Leigh covers include: sailing, tennis, surfing, snowboarding, skiing and wildlife in Jackson Hole, WY.

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